Recently I have had the pleasure of connecting with a truly unique and thoughtful company called ShineLight Legacy. This company travels to clients all over the world creating personal documentaries. To create their newsletter, I used the marketing platform MailChimp. The objective of this newsletter was to push for holiday sales due to production and finished product taking several weeks to complete. Also addressed in the newsletter are the companies ability to travel to their clients, costs of service, and a teaser about extended services and a revamped website coming soon. All graphics were provided to me by the owners and filmmaker. However, the formatting and content of the newsletter are my design.
Please see ShineLight Legacy’s August Newsletter here.
I always enjoy talking to clients to better understand the feel and tone of their company. Newsletters should be a direct reflection of the company’s creative energy, bringing the audience into the light.